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Developing a Marketing Strategy
By NYC Department of Small Business ServicesFollow
When and where
Date and time
Tuesday, August 15 · 8 – 10:30am PDT
Location
Online
About this event
- 2 hours 30 minutes
- Mobile eTicket
Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent.
The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.
During this course, you will:
• Define the “why” behind why you are in business
• Map out your customer using a customer persona
• Develop your unique value proposition (UVP)
• Write and deliver an elevator pitch
• Understand the value and role of digital
marketing in a business strategy
This course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module, “Creating Content Your Customers Value.”
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