Actions Panel
Early bird discount
Learn to "Think Link" and gain insights into collections of connections found in social media and beyond!
By Social Media Research FoundationFollow
Date and time
Friday, October 27 · 6 – 10am PDT
Location
Online
Refund Policy
Contact the organizer to request a refund.Eventbrite's fee is nonrefundable.
About this event
- 4 hours
- Mobile eTicket
This event will introduce the importance of social media in marketing & provide an overview of NodeXL Pro for the analysis of social media data.
About this Event
NodeXL provides easy access to social media network data streams, advanced network metrics, text and sentiment analysis, and powerful report generation with just a few clicks.
This session will be led by Dr. Marc Smith from the Social Media Research Foundation with guest speakers who will demonstrate network methods for research insights.
The event will be delivered online via Zoom. You will receive a meeting link 7-days before the workshop. The event will be recorded and
Organized by the Social Media Research Foundation.
Learn tips and tricks for downloading and social media data for your project!
No previous knowledge required.
By attending, you’ll gain a digital certificate and a 1 month trial access to NodeXL.
Contact: [email protected]
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The need to gain insights into social media has grown in importance with the increasing popularity of social networking websites in particular (e.g. Twitter, YouTube, Facebook, LinkedIn, and Instagram etc.) and social computing in general. As people increasingly participate in online communities for social, commercial, and civic interaction, new methods are needed to study these phenomena.
The event will focus on providing an overview of NodeXL and Social Network Analysis and will guide delegates on all the steps required to be able to use the tool to download and analyze social media data.
On completion, delegates will be emailed a certificate of attendance (PDF) and the skills that have been gained.
Learning Outcomes:
•Learn the required theories and concepts of networks and social networks
•Learn how to prepare your data for network analysis
•Learn the basics of the NodeXL Pro application
•Learn how to do automated analysis in NodeXL Pro
•Learn to identify key people and groups on social networks
•Learn how to run content analysis to create a vector of words, hashtags and URLs for each users, group, and population
•To understand how to interpret the network metrics
•To install and run NodeXL Pro
•To know the best practices on customizing network analysis to adapt to different data sources
•To learn how to build a network based strategy in your own organization
Who will benefit from this course?
This event will benefit a wide range of people including, but not limited to:
*Communications and Marketing Professionals
*Finance/Banking Professionals
*Entrepreneurs
COURSE SYLLABUS
•Installing NodeXL Pro
•Data preparation and cleaning methods – “think link”!
•Data about relationships, entities, and groups
•Content analysis
•Introduction to network structures: power laws, preferential attachment and the 1-9-90 law
•Identification of influential contributors (thought leaders)
•Network centrality and clustering algorithms
•Data visualization: drawing collections of connections
•Descriptive Statistics for Networks
•Exploratory analysis of networks
•Reporting and presenting network insights
Organized by the Social Media Research Foundation.
Contact: [email protected]
About the organizer
Organized by Social Media Research Foundation
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We are Social Media Researchers who want to create open tools, generate and host open data, and support open scholarship related to social media.
Social media is the term for all the ways people connect to people through computation. Mobile devices, social networks, micro-blogging and location sharing are just a few of the ways people engage in computer-mediated collective action.
Mapping, measuring and understanding the landscape of social media is our mission. We support tool projects that enable the collection, analysis and visualization of social media data. We host data sets that are relevant to social media research. And we will support graduate students studying and building research related to social media.
Today, our primary project is NodeXL, the free and open network overview discovery and exploration add-in for Excel 2007 (and 2010) that extends the familiar spreadsheet so that it can collect, analyze and visualize complex social networks.
We plan to take on additional projects that improve the variety and quality of data available to the NodeXL social network analysis platform (among others that consume the open GraphML format).
The Social Media Research Foundation is a group of researchers and practitioners working to create open tools, generate and host open data, and support open scholarship related to social media.
Natasa Milic-Frayling from Microsoft Research, Eduarda Mendes Rodrigues from the University of Porto, Ben Shneiderman, Derek Hansen, Udayan Khurana, Cody Dunne and others at the University of Maryland, Marc Smith at Connected Action Consulting, Jure Leskovec at Stanford University, Vladimir Barash and Scott Golder at Cornell, Bernie Hogan at Oxford University, Robert Ackland at the Australian National University, and Libby Hemphill at the Illinois Institute of Technology.
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