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E-commerce experts will share insights on the future tech, trends, and tools that retailers can leverage today to thrive tomorrow
By HeyInnovationsFollow
Date and time
Thursday, September 28 · 9 – 10am PDT
Location
Online
Agenda
Introduction
E-commerce has evolved from interactive TV to AI-powered chatbots, virtual fitting rooms, delivery robots, and ultimately, to digital ecosystems that encompass all customer needs. Keeping up with end…
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E-commerce in the Early 2000s: Interactive TV as a Breakthrough
A. How interactive TV enabled remote shopping from home. B. Enhanced customer engagement through interactive features like Qube and Teletext. C. Shift towards second-screen experiences and the integr…
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E-commerce in 2000-2010s: From Interactive TV to Modern E-commerce
A. How interactive TV paved the way for subsequent e-commerce solutions. B. Progression to online shopping, marketplaces, social commerce, and mobile apps.
E-commerce now: Introduction to Digital Ecosystems
A. What is a digital ecosystem? B. Digital ecosystem features: single user ID, data-driven insights, omnichannel approach, and AI-powered personalized shopping. C. Case studies: prominent retailers e…
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The Link between Interactive TV and Digital Ecosystems
A. The concept of remote shopping—what was once unusual became the norm over time. B. Consumer-centric solution—retailers follow their customers wherever they are, whether it’s their homes with TVs o…
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About this event
- 1 hour
- Mobile eTicket
The first interactive TV purchase was made on January 19, 2001. At that time, remote selling was considered exotic. Fast forward twenty years, and online e-commerce has become the norm, with every retailer embracing it in its own way.
In 2023, e-commerce solutions help businesses:
◾ Anticipate customer needs
◽ Promote customer loyalty
◾ Reduce returns and cancelations
◽ Foster brand recognition
In this panel discussion, international e-commerce experts will share their thoughts on how technology has changed the retail landscape in the past two decades and what solutions to embrace now to become a game changer in the industry.
Meet the Speakers:
👤 Timothy Megaw, Executive producer, Mulberry Bush Consulting
Timothy is consulting enterprises in the US, UK, and the Middle East. Pioneering QVC interactive development and shopping app in 2001, Timothy went on to develop and produce GSN’s “Playmania”—American first interactive network TV show.
👤 Bonnie Comley, CEO and founder, BroadwayHD
A three-time Tony Award-winning producer, Bonnie has won an Olivier Award and two Drama Desk Awards for her stage productions. Her streaming platform BroadwayHD is delivering over 300 live productions globally.
👤 Coleman Sisson, CEO and founder, BubbleUp
As President of Liberate Technologies, Coleman paved the way for interactive consumer access, introducing transactions through the STB. Now he is leading a digital marketing agency that partners with both Fortune 500 companies and world-class artists.
👤 Gerard Kunkel, Founder and managing partner, Next Media Partners
The Godfather of interactive TV, Gerard and his company, WorldGate, were the pioneers of interactive technology back in 2000. Today, his advisory Next Media Partners provides advanced technology consulting for media and entertainment.
Moderated by our one and only:
👤 George Petersen, Head of Business Development, HeyInnovations
As Head of Business Development at HeyInnovations, George helped folks at Land Rover, Leroy Merlin, Haier, and others to figure out what their business needs are when it comes to digital solutions, e-commerce, and mobile app development.
The discussion will reveal:
✅ What technology will shape the future of e-commerce
✅ How AI is paving the way to hyper-personalized shopping
✅ Why digital ecosystems will soon become mainstream
✅ What strategy is best for retailers to ride the wave of the tech advancements
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