Actions Panel
Connected TV advertising is exploding as advertising and content executives have concluded streaming is how all video will be distributed.
By VideoNuzeFollow
When and where
Date and time
Thursday, June 8 · 10am – 1:30pm PDT
Location
Online
Refund Policy
No Refunds
About this event
- 3 hours 30 minutes
- Mobile eTicket
VideoNuze’s 4th Annual Connected TV Advertising Summit virtual
Connected TV advertising is exploding as advertising and content executives have concluded streaming is how all video will be distributed.
The vast majority of the estimated $21 billion+ that will be spent on CTV in 2023 – in the U.S. alone – comes from advertisers who are fundamentally “following the eyeballs,” as viewership has migrated from linear/pay-TV to streaming. They are pursuing core “upper funnel” reach and frequency objectives.
Yet CTV’s eventual opportunity is “full funnel” and/or “lower funnel,” where highly targeted and interactive ads are fully measurable, and their impact is fully attributable. This is exactly the playbook that has powered the behemoths of search and social advertising to their trillion-dollar valuations.
In short, CTV’s potential is unlimited. The primary questions now are: Which companies will get which slices of this massive pie, and why?
VideoNuze’s 4th annual CTV Advertising Summit is the most-focused, high-impact event of the year for anyone or any company with CTV as a top priority.
Join us on Thursday, June 8th for a critical afternoon of insights and data from the industry’s leading executives that will help you and your company succeed in CTV advertising.
If you’re interested in learning about sponsorship or speaking opportunities, please contact Will Richmond.
Sign up is complimentary!
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https://www.eventbrite.com/e/connected-tv-advertising-summit-virtual-june-8-2023-tickets-614447096807
